Wednesday 13 March 2019

Carry On Advertising - Carry On Jack!

This blog is part of a new little series on Carry On Blogging, looking back at the changing face of the Carry On films during their original twenty year run. I thought it would be interesting to take a look at the way the films were advertised to the cinema-going public of Great Britain over the years. These days when I do go to the cinema, I try to avoid the trailers as they tend to go on for rather too long, but of course, with Carry On it's a different story!

Thankfully most of the original trailers are now available to peruse on the internet and they provide a unique time capsule of British film history. The changing tastes of mores of the film-going public can easily be traced through these adverts as can the changing face of the British film industry and the social attitudes of the time. It's also fascinating to see how first Anglo Amalgamated and then later on, the Rank Organisation, chose to market and sell these low budget, knockabout comedies. 

Today I'm featuring the very first period costume Carry On - Carry On Jack from 1963. It marked a return to colour and also a major departure for the series which until then had been grounded pretty much entirely in the day to day present day realities. Jack also saw many key cast members missing in action, with only Kenneth Williams and Charles Hawtrey in large starring roles and a small Jim Dale cameo at the start of the picture. Anyway, you can enjoy the trailer below:

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