Saturday 4 May 2019

Carry On Advertising - Carry On Cowboy

This blog is part of a new little series on Carry On Blogging, looking back at the changing face of the Carry On films during their original twenty year run. I thought it would be interesting to take a look at the way the films were advertised to the cinema-going public of Great Britain over the years. These days when I do go to the cinema, I try to avoid the trailers as they tend to go on for rather too long, but of course, with Carry On it's a different story!

Thankfully most of the original trailers are now available to peruse on the internet and they provide a unique time capsule of British film history. The changing tastes of mores of the film-going public can easily be traced through these adverts as can the changing face of the British film industry and the social attitudes of the time. It's also fascinating to see how first Anglo Amalgamated and then later on, the Rank Organisation, chose to market and sell these low budget, knockabout comedies. 

Moving on today to the only Carry On produced in1965, the excellent Carry On Cowboy. Cowboy is the most British of Westerns ever made but it's an absolute joy from start to finish. The series was really firing on all cylinders by this point and Cowboy provides plenty of great performances, lots of laughs, delicious set pieces and also a fair amount of action for good measure. The likes of Sid James, Jim Dale and Peter Gilmore get to play out their cowboy fantasies while Joan Sims never looked better as ravishing saloon owner Belle. And series newcomer Angela Douglas adds some youthful vim as the gun-toting Annie Oakley.

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