Thursday 8 November 2018

Carry On Advertising - Carry On Regardless

This blog is part of a new little series on Carry On Blogging, looking back at the changing face of the Carry On films during their original twenty year run. I thought it would be interesting to take a look at the way the films were advertised to the cinema-going public of Great Britain over the years. These days when I do go to the cinema, I try to avoid the trailers as they tend to go on for rather too long, but of course, with Carry On it's a different story!

Thankfully most of the original trailers are now available to peruse on the internet and they provide a unique time capsule of British film history. The changing tastes of mores of the film-going public can easily be traced through these adverts as can the changing face of the British film industry and the social attitudes of the time. It's also fascinating to see how first Anglo Amalgamated and then later on, the Rank Organisation, chose to market and sell these low budget, knockabout comedies. 

So we continue today with one of the later Norman Hudis efforts, Carry On Regardless. It's a right rag bag of a film and apparently not one of Norman's favourites. But I love it and it surely boasts one of the biggest ever casts of recognisable British comedy actors - everyone from Betty Marsden and Nicholas Parsons to Fenella Fielding, Molly Weir and Joan Hickson. Hope you enjoy it. 

You can follow me on Twitter @CarryOnJoan and on Instagram

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